Skinnygirl to Release Low-Calorie Skinnygirl Wine


Skinnygirl, the company that made it big with its Skinnygirl Margarita, is branching out into the world of wine with Skinnygirl Rosé, Skinnygirl Chardonnay/Pinot Grigio, and Skinnygirl Syrah. A 5-ounce serving of Skinnygirl wine is 100 calories. It looks like the Mr. Picky Moderation Glass would be a great tool to help the Skinnygirl followers measure their wine:

Skinnygirl logo is a black and red drawing of a skinny girl with a shaker in one hand and a cocktail in the other. Here top is red. The rest of her outfit is black.

Skinnygirl logo

By Lucy Shaw, thedrinksbusiness.com
Ready-to-drink low-calorie cocktail brand Skinnygirl, one of the biggest US drinks industry success stories of 2011, is to expand into wine next month.

Skinnygirl will launch three low-calorie California wines – a Syrah blend, a Chardonnay/Pinot Grigio blend and a Grenache/Syrah rosé blend, priced at US $15.

Each of the wines will check in at 12% alcohol and 100 calories per 5-ounce serving (148ml).

Skinnygirl wine creator Bethenny Frankel.

Photo courtesy of thedrinksbusiness.com

Skinnygirl is the brainchild of entrepreneur Bethenny Frankel (left), who appeared in American reality TV show Real Housewives of New York City, then went on to launch a reality spin-off series on Bravo, three books and a career focused on healthy living.

Skinnygirl became one of the fastest-growing brands in the spirits industry on the strength of its flagship low-calorie ready-to-drink margarita, introduced in 2009.

The Skinnygirl margarita sold 90,000 cases in 2010, according to Impact Databank, leading to Beam Global Spirits & Wine Inc.’s purchase of the brand in March 2011.

Frankel, who remains the face of the brand following the sale, was influential in determining the final blends and flavour profiles of the new line of wines.

“I wanted Skinnygirl to taste approachable, not too dry and not too sweet, a very drinkable blend,” she said.

“I’m not a wine snob – I’ve found great wines at Trader Joe’s. I didn’t want this brand to try to be something it’s not,” she added.

The wines are made by the California-based Winery Exchange under the direction of winemaker Kurt Lorenzi, who worked closely with both Frankel and Beam to create the blends.

“Looking at wine categories that fit the Skinnygirl consumer – health-conscious women in their 30s, we settled on blends. It’s important that we set the blend style in the first vintage,” said Lorenzi.

The grapes for Skinnygirl come from all over California to facilitate creating a style that can be reproduced year after year regardless of vintage variations. The initial run will be around 200,000 cases.

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Comments & Responses

7 Responses so far.

  1. marlene barkley says:

    How many WW points in 4oz?

  2. admin says:

    Hi Marlene,

    There are 3 Weight Watchers points in 4 ounces of wine, 5 Weight Watchers points in 6 ounces of wine, and 7 Weight Watchers points in 8 ounces of wine. Have you checked out our Mr. Picky Moderation Wine Glasses?

    Cheers,
    Mr. Picky

  3. happy says:

    How do you reduce the calorie count in the wine? Is it low sugar wine or sugar free?

  4. David Mallen says:

    Hi happy, you can find in this article more about how wine calories are calculated but how Skinnygirl ensures a 100 calorie count…we do not know. We’ve sent them a request for information but we’re not holding our breath. You may have heard they were removed from a prominent grocery store chain because they refused to include ingredients on their label so their methods leave us with many questions.
    http://newsfeed.time.com/2011/09/03/whole-foods-yanks-skinnygirl-margarita-citing-toxic-ingredient/
    More important to note is that a glass of quality wine is only about 126 calories. Mr. Picky and I recommend drinking a measured amount of something delectable. Tonight we’re enjoying an delicious weekday wine from Ursa Vineyard; it’s called Major Red, has an extravagant nose and is only $6.99 – half the price of Skinnygirl and 5 times as good!

  5. Liz says:

    When you list points is it momentum points or points plus?

  6. David Mallen says:

    Hi Liz. Thanks for the note. I need to check with Mrs. Picky to find that information for you. I’ll be in touch.

  7. David Mallen says:

    Good question, thank you! We use Points Plus as that is the current calulator used for eTools. If you search for red or white wine (they are the same) and sort by # of ounces you get the values, 4-6-8 oz is 4-5-7 points, so it’s aproximately 1 point per ounce. Of course wines vary in terms of carbs but it’s not something wine makers put on the label. Dr. Gundry, who writes for our site, claims that red wine has less residual sugar so it effects blood sugar less but as far as WW is concerned a wine point is a wine point.

    I hope that helps :-)

    — Mrs. Picky

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